About Us
Baseline Research provides actionable entertainment intelligence that will help you make money.
We realized that most entertainment research firms specialize in providing one size fits all data. No firms offered the kind of highly specific, customized information that really allows customers to translate questions into informed strategic business decisions. Baseline Research was created to fill this void.
- We look at how a blend of factors such as creative, production and distribution can affect the profitability of a film, TV show or the companies behind them.
- Our analysts have worked in all areas of the entertainment industry, their deep experience and wide reaching relationships enable them to approach research goals in innovative ways.
Baseline Research is a part of Baseline StudioSystems - the world’s premier provider of film and television information. Baseline’s flagship product The Studio System, is a subscription database of premium film and television information. Combining real-time information updates with a sophisticated user interface, The Studio System is the industry’s most powerful and reliable information tool for producers, executives, casting professionals, professional content creators and many more.
Complimented by the industry leading entertainment syndication platform, Baseline StudioSystems offers the most robust corporate film and television information tools available.
Baseline serves a customer base that includes every major studio, broadcast network, representation firm and media outlet in North America. Baseline is a part of The New York Times Company.
The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Jim Lukowitsch
Jim Lukowitsch manages Baseline Research. Prior to joining the company, Jim headed up marketing research and sales analysis for Codemasters, a major video game publisher, where he conducted research on groundbreaking new revenue models in addition to forecasting sales of the entire release slate.
Jim also worked in international film distribution for Warner Bros. where he contributed research and analysis key to developing digital cinema financing deals. Jim holds his M.B.A. in the Business of Media and Entertainment from the UCLA Anderson School of Management and a B.A. in Economics from Columbia University.
