FAQ
TOPICS: Choosing the Right Product | Ordering & Fulfillment | Inventory | Facts & Figures
I’m writing a business plan for my film - what is the best combination of services for me?
Seeking comps? Baseline’s popular FRCE reports include hard-to-come-by stats including Negative Cost, P&A, Theatrical, Home Video and Television Revenue. FRCE Reports are available for more than 8,000 titles. Simply tell us which titles you’d like to include in your plan. If you’re not sure which titles to choose, we can help you select titles in your film’s genre and/or budget range.
I require broader film industry statistics to plug into my film’s business plan – what do you have?
If we don’t have the specific stat you need we can likely locate or generate it for you. Baseline’s analysts can procure or generate current, relevant industry statistics from a wide selection of data sources. If you have specific stats in mind, great – let us know and we’ll prepare a quote for you. Not sure which stats will best frame your presentation? We can help.
I’m putting together a list of buyers, distributors, talent etc. for my section on Strategy
A one-month subscription to our FilmTracker database is the ideal solution. InfoSource offers a subset of the data available in The Studio System, an industry-standard database, used by thousands of studio execs, producers and agents every day. With FilmTracker you can research talent, generate buyer lists, and generally augment your presentation with insider information that is sure to make an impression.
I am not sure which Baseline Research report best serves my needs.
Are you a producer writing a business plan for a film…or perhaps a slate of films? A researcher at an investment firm seeking data to power a financial model? A professor seeking to integrate industry data into course curricula? Baseline Research serves a diverse customer base, from independent producers to major financial institutions, and can help you identify products that meet your business and budgetary requirements. We’re happy to help! Give us a ring and tell us a bit about your project.
Will you help me pick the titles for my film comparisons?
Yes. Baseline’s analysts can provide you with a report listing the films that fall within your specified genre, budget range, release date, screen count etc. or can deliver reports meeting your specified criteria.
What formats do your reports arrive in?
FRCE reports are available in Excel and tab-delimited formats. Industry statistics and other custom research products vary by product.
How long until I receive the data after I have placed the order?
Most Baseline Research products are available the same day; fulfillment time ranges from a few minutes to a few hours depending on sales volume. Custom order fulfillment varies by product; Baseline will include an estimated turnaround time with your quote.
How Do I Place An Order?
Simply add the product to the cart and checkout. Or use our Contact Page to request additional information about ordering and any of our wide variety of products.
Do you have detailed budget breakdowns?
Our film budgets are only broken down into Negative Cost and Domestic Theatrical P&A.
Do you have TV cost/revenue data?
We do not offer TV data at this time.
Are your numbers actual figures or projections?
All box office grosses, both domestic and foreign, are actuals. Negative costs are verified when possible, estimated otherwise. P&A is estimated. Most current domestic Home video revenues are actuals based on first shipments while historical domestic home video revenues are both estimates and actuals. Foreign Home Video revenues and ancillary revenues are projected.
How far back do your film cost/revenue titles go?
Our archive of 8,000 titles plus includes virtually every U.S. theatrical release from 1985-present.
Does P&A cover foreign territories?
No, our estimated P&A budget covers the U.S. theatrical release only.
Are manufacturing and marketing costs factored into the home video revenue data?
No. Our home video revenue data reflects only the number of units that shipped to retailers for both rental and sell-through use, and the resulting revenue.
How come your video numbers are different than what I find on other sites?The media tends to report “point-of-sale” numbers, which include both rental and sell-through numbers at the retail level. These numbers are larger and more dramatic as they reflect retail pricing which is at least double wholesale pricing. Baseline focuses on wholesale numbers – both units and pricing – which do not contemplate the retail mark-up. Why? Retailers realize 100% of the markup, while producer and investor participation is linked to wholesale revenue.
Do home video numbers include sell-through and rental figures?
No. Our home video revenue data reflects only the number of units that shipped to retailers for both rental and sell-through use, and the resulting revenue.
Do you do projections on Studio Films?
TOPICS: Choosing the Right Product | Ordering & Fulfillment | Inventory | Facts & Figures
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Yes. Baseline’s analysts can provide revenue projections - box office, home video and ancillary performance - for most studio films.
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Industry Terms
Box Office Rentals
This term refers to the fee that a distributor charges to an exhibitor for the rental of a film print. The negotiated fee is typically a pre-set sliding percentage of box office take, minus exhibitor nut. If Box Office Gross can be described as “total take”, Box Office Rentals can be best described as “distributor take.”
DVD Revenues
Specific to Baseline’s FRCE reports, DVD Revenues represent the wholesale revenue derived from the shipment of X units to retailers, rental and sell-through alike.
P&A
“Prints & Advertising” is the combined cost of manufacturing X prints of a film and the advertising budget for that film’s domestic theatrical release.
Max Screens
Max Screens is the maximum number of screens a film played on during any given weekend of its run. This may or may not be the opening weekend as some distributors pursue a platform release strategy, increasing the number of locations as a film generates buzz.
Negative Cost
A film's negative cost is the entire production budget of the film not including any P&A costs. It is the actual cost of producing and shooting a film. The term comes from the costs up to the production of the final film negative.
